“I’ve heard wonderful things about the Motor Car Classic, with the buzz in the collector car world getting stronger every year—and I appreciate the opportunity to be a part of this high-quality, growing event,” said Martin.

A well-respected voice in the field of car collecting, Martin’s incisive knowledge of cars and warm sense of humor promises to add depth to the experience for exhibitors and attendees alike.

In addition to publishing magazines considered to be the authoritative informed voice of the collector car hobby & marketplace, Martin has written a book series, Keith Martin on Collecting, covering car makes such as Ferrari, Jaguar, Alfa Romeo, Porsche and English sports cars as well as Keith Martin on Car Collecting, a general reference for all car collectors. His most recent television collaboration is “What’s My Car Worth,” now showing on Discovery HD Theater.

In 2010, Martin partnered with eBay Motors to release the Collector Car Price Tracker, the first real-time collector price guide in the world. The 7th Annual La Jolla Motor Car Classic takes place Sunday, April 3, 2011 at Ellen Scripps Browning Park, overlooking the renowned La Jolla Cove.

This year’s show features over 150 automobiles in 30 specialty car classes. The featured marquee for 2011 is German Automobiles. Proceeds benefit the La Jolla Historical Society, a non-profit 501(c)(3) organization that is dedicated to the discovery, collection and preservation of La Jolla’s heritage.

For more information, to obtain a registration form or to buy tickets, visit LaJollaMotorCarClassic.com or McFarlanePromotions.com, or call (619) 233-5008.