The wine cellar industry has changed dramatically since Gene Walder, the owner of Vintage Cellars, first set up a small shop some 15 years ago. Walder, who had operated a wine retail shop at the famous Farmer’s Market at 3rd and Fairfax in Los Angeles, moved to northern San Diego County and has built his company into one of the most thriving in the industry, especially on the Internet.
“We’ve seen a major change in trends in just the last five years,” says Brad Crayton, the general manager of Vintage
Cellars, which sells cellar equipment and also builds custom cellars. “Five years ago, wine cellars were nowhere near as popular as they are now. People thought there was only one way to go — a standard cookie-
cutter-style cellar. Now, people are more focused on design and themes, such as Tuscan and old-world European.”
As a result, Crayton says, the industry is using different types of materials. While redwood and western red cedar used to be the standard for racking, much more exotic materials have come into play, such as stained walnut.
“Also, people are much more educated about wine than they were five years ago,” according
to Crayton. “They want to have
a lot more input on design and
functionality.”
Some of the custom cellars pictured here were built by
Vintage Cellars.
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